Stakeholder Mapping and Corporate Social Responsibility

The purpose of this paper is whom do Sports Goods Industry (SGI) consider as their stakeholder, which stakeholders they give priority to others and why. present study exploratory. A list sports goods manufacturers in Meerut was procured from the Federation manufacturers. total number per 356. With help a simple random sampling technique, 50 were selected for pilot study, 100 final study. required information obtained using structured interview schedule. There are nine interest groups identified by SGI Meerut. These - customers, suppliers, competitors, governments, partners, communities, owners, investors labor. Out recognized Meerut, customers top preference. need accommodating concerns business.